Creative Brief Format:2

Creative Brief

Agency/Graphic Designer: ____________________________________

Agency Phone:______________ Fax: _____________ Email: ______________________

AgencyAddress: ______________________________________________________________
Street City State Zip Code

Project Summary: Clear, concise description of project – keep brief.


Target Audience: Whom are you trying to attract? Be specific.


Key Messages: One or two key “thrusts” – those most important to the project’s success.


Key Benefits: What’s in it for the audience?


Background/Competitive Positioning: Briefly discuss the competition, market realities, obstacles, etc.




Communication Strategy: Indicate any specific elements to be included (logos, key visual images,key words and phrases, key contact information, specific internet links etc.)



Desired Message Tone: How do you want the message perceived -- creative, fun, warm, active?


Project Timeline: Indicate major milestones.


Anticipated Budget:


Other: Add any key information not covered under the above items.



Prepared by : _________________________________________Date:________________________

Accepted by:
Agency/Graphic Designer Signature: ______________________________

Title: ______________________________

Date: ______________________________